The topic is not only a trending topic but it is also an underrated one. Due to the dynamic nature of the internet media, a specific prediction cannot be made as to the best approach. But one thing we have evidently experienced is that there are few things that remain the same.
As you read through this article do well to take in to cognizance the strategies herein as it will remain true as far as the social or internet media is concerned.
Firstly we will outline them as follows;
- Engaging Contents
Just like every physical business/ interpersonal relationship system, these three concepts play a significant role in its sustenance.
Value: Relating to English, you can simply see value as benefit (Importance). We believe the reason why friendship lasts longer is because of what benefits are derived from it, either emotional, physical, financial, Moral or otherwise. There must be a form of benefit.
Applying this to business and social media, nobody will want to identify with you if they would gain anything doing so. Put yourself in their shoes, will you identify yourself with your business? If NO, then you are doing it wrong.
The reason you are giving value either free or paid is to let your audience know what benefit are obtainable from you in a short or long run. So in essence, putting contents on social media that is not valuable to them will more or less be a waste of time, but giving the right and valuable content will provoke loyalty.
Engaging Contents: A topic in every conversation made between two or more parties will only continue to benefit involved parties only if sparks creativity and opinion. Nobody want to just engage in a conversation in which he/she cannot contribute. As you build you online business, give attention to engagement as regards the kind of information you will be passing on your internet enabled platforms.
If you are on social media and don’t give these kind of contents nobody will like, comment or share you contents.
Imagine the free marketing you could get from that.
Community Building: Imagine talking to someone without any reply, awkward and annoying isn’t it? This is the foundation of any growing community; Communication is the best method for building a community that understands the value of you or your business. In this light we encourage you to communicate more with your audience, this will leave in the hearts a feeling of care and significance (which you have for them).
Now remember this third part will reveal the other two, in clear sense when you communicate more with the group, niche influencer, audience or customers, only then can they see the value you have to offer and engage with you on that note.
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